When it comes to helping large ecommerce stores, Bolt looked great. Its fraud prevention, identity and account features are highly valued in the enterprise world.
But a number of their high profile customers are suing them for failure to deliver and bleeding users to other products. That doesn't sound great.
So if you’re here, you might be looking for a Bolt alternative that fits a smaller, more agile business. A business focused on scalable growth, like yours.
Rally is the perfect solution if you’ve been looking for a high-converting checkout that you can simply plug into your existing platform.
While with Bolt the ecommerce checkout experience has seen huge improvements in UX, their focus on bigger, enterprise customers means they've had to dedicate time and resources to solving a lot of additional complex problems.
All of that's really great in principle, but just like Fast before them, in their quest for rapid growth, they're being sued by flagship customers for 'utterly [failing] to deliver on promised capabilites', and experiencing lots of customers leaving the platform.
And maybe you're one of them.
So let's make the argument for you: Rally’s focus is not on growth of our business at all costs but on increasing conversion rates and AOV for your business. Whether you're a solo founder or have a team with you.
Both Bolt and Rally offer a 1-click checkout through their proprietary merchant networks. Each network includes a fee but Rally is able to make it worth your while.
Returning customers help ecommerce brands grow fast and the 1-click checkout on both platforms does help to improve conversion rates. But with Rally’s unique Post-Purchase Offers feature you can also increase your Average Order Value and make the most of every single purchase.
Upgrading your checkout system is not the easiest of tasks and we don’t hide it.
But with the help of Rally’s team, you can get the peace of mind of knowing that your entire checkout environment and experience is bullet-proof. Even before launch.
Bolt offers SSO and anti-fraud features that are unparalleled. But your focus might not be on those so much as making sure you convert as many shoppers as possible through a smooth checkout experience. Without breaking the bank.
Here’s why customers are switching from Bolt to Rally for their checkout solution.
The average cart abandonment rate is 69.57%. This means that 2 out of 3 users still choose to abandon their purchase.
Studies by Bymard institute confirm that with simple changes in page layout, form features, and improvements in microcopy, ecommerce sites could increase conversions by 35%.
Bolt’s checkout UI is already a big step forward, but still it’s guilty of some critical UX flaws.
For starters the popup layout might be disruptive for the user. The more you can keep them on a linear experience, the better. Without mentioning the potential responsive issues with overlays.
Two more issues you notice are the multi column layout (hard to understand the relationships between form fields) and the fact that users can’t edit fields in previous steps without navigating to them (added friction in case of mistakes).
Rally was designed with conversion optimization and UX best practices in mind. The layout is clean, on a single column, there are no pop ups, making the entire experience feel like it’s part of your site. Plus, fields collapse once filled out, allowing users to truly simplify their work.
And each separate step is still clearly understandable and a breeze to complete.
Rally Pay Network
Only 35% of online shoppers use digital wallets like PayPal, Apple Pay, Google Pay.
There’s always an added layer of potential complexity and trust issues when it comes to offloading payment and the whole checkout process to a third party.
Bolt does a great job with their network of shoppers, but their joining fee (1% on top of their payment processing) might be prohibitive for a business like yours.
While maintaining a network of shoppers worldwide can't be free, there are ways to help customers absorb the fee with extra value.
In addition to charging half of what Bolt asks, with our network Rally Pay, we also allow you to offer native post-purchase offers to increase your AOV straight away.
You get a 1-click checkout that fits into your business and website like a glove, converts more, and is a more profitable investment than any alternative.
While repeat purchases are great, and both Bolt and Rally Pay networks really help with those, there’s a truly underrated part of the checkout process that has been overlooked so far.
What happens between the checkout page and order confirmation page usually? Nothing. Which is good, to guarantee a smooth and frictionless buying experience.
But what if users could seamlessly accept or decline an offer for an additional product, after their initial purchase with the click of a button?
That’s what Rally’s Post-Purchase Offers feature allows you to do. And what no other checkout solution does.
Because Rally reuses the payment token generated on the checkout page, accepting an offer is just 1 click away for the user.
And your ability to increase AOV is only limited by your imagination. For example you can offer complementary products, reward loyal customers with discounts, introduce new product lines and even promote subscriptions.
All ways to make sure your customers stay and purchase more. Without any friction along the way.
Let’s face it. Completely replacing your current checkout stack and flow is not a thing you ‘just do’ – it takes planning to get it right.
And you might be wondering what the integration process is like.
There might be things to discuss, test and switch over from. And steps to take to guarantee a smooth transition. In fact, the long and complex implementation process is probably the major issue for Bolt’s customers when you look at their reviews.
And we feel them.
At Rally, we learned over time that setting you up for success from the get go, rather than launching your new checkout into the wild as fast as we can, is a much smarter and safer approach for everyone.
That’s why when you sign up, and until you’re live and selling, we always offer help with any testing, a launch strategy and our implementation advice.
Because the time spent doing things right will make up for the unwanted issues down the line.